About Me
I am a senior marketing executive with 15+ years of experience leading teams and managing change in startup, growth and established companies. I have expertise in building marketing strategies aligned to overall business objectives. Managing teams of up to 20 people, I deliver results by making data-driven decisions, building internal and external partnerships, and focusing on the continuous improvement of my team and the programs we manage.
As the Senior Vice President (SVP) of Marketing at both TPx and DSCI, I oversaw branding, corporate marketing, product marketing, product management, demand generation, and field marketing. At TPx, my team successfully rebranded the company on a very tight timeline, with positive reviews from internal and external constituents. We also improved sales results in key product lines and drove increased sales lead volume through our demand generation program.
As a member of the senior leadership team at DSCI, I played a key role in scaling the company from a start-up to $46 million in annual revenue. I drove DSCI’s marketing and product strategy, contributing to both revenue growth and gross margin improvements.
Colleagues know me as a born marketer, with a balance of creative and analytical talents, moving with ease between crafting crisp copy and dissecting data. I am a collaborative team-player, working to align stakeholders to achieve successful outcomes. As a leader, I treat my colleagues with respect and fairness, and seek my team’s input on key decisions.
I have an MBA from the F.W. Olin School of Business at Babson College, and a BA from Bates College.
Skills and Expertise: Marketing Strategy | Product Marketing | Product Management | Go-to-Market Strategy | Branding | Data Analysis | Pricing Strategy | Digital Marketing | Corporate Marketing | Demand Generation | Team-building | Marketing Automation